Victory Brewing Company is a local Philadelphia brewing company and is known for blending traditional European brewing techniques with innovative American craft beer culture. Their brand emphasizes uality, experimentation, and bold flavor profiles.
I chose to rebrand the packaging of Victory's product line Sour Monkey: a bold Belgian-style sour tripel profile. It is one of the brands most iconic beers, and with a high alcohol content and bright tart flavor it stands out within the craft beer market.
While this product line holds a unique and eye-catching identity, there can be improvements for the desired audience. The design currently feelings too playful and psychedelic, looking like a soda for teenagers. In this concept idea, I planned to create a cheeky but sophisticated look, with a clever and elevated personality.
